The Cup Cafe, a modern coffee brand known for its creative spaces and customer-oriented service, is steadily enhancing its operational system in line with international standards. With a strong focus on sustainable development and customer experience, The Cup Cafe partnered with ARES Vietnam to deliver an “ISO 9001:2015 & ISO 22000:2018 Awareness Training Program” over three days, from November 10 to 13, 2025.

The program was conducted directly by ARES Vietnam’s experts. Its objective was to align management and staff around a system-based mindset. In addition, it aimed to standardize operational practices related to quality management and food safety, thereby supporting the development of a professional and efficient management model.

COMPANY OVERVIEW

• Company Name: Muoi Tam Cong Binh Duong Joint Stock Company
• Address: No. 117, D1 Street, Phu Hoa Residential Area, Phu Loi Ward, Ho Chi Minh City, Vietnam
• Business Sector: Beverage services, F&B, coffee chain operations
• Service Provided: ISO 9001:2015 & ISO 22000:2018 Awareness Training

The Cup Cafe currently operates more than 10 branches across Binh Duong and Dong Nai provinces.

TRAINING PROGRAM FOCUS

The training program was designed to help participants clearly understand the core requirements of ISO 9001 and ISO 22000. At the same time, it provided practical insights into how an international management system is established and operated. Key topics included:

• An overview of the structural principles of ISO 9001 and ISO 22000, highlighting the linkage between quality management and food safety in the F&B sector.
• Practical methods for identifying organizational context, setting objectives, and assessing risks and opportunities, based on ISO management thinking and the HACCP model.
• Defining roles and responsibilities within the management system, enabling participants to understand accountability, supervision, and conformity maintenance.

Moreover, the program incorporated industry-specific case studies. It focused on critical control points (CCP/OPRP) and provided guidance on ISO-compliant documentation practices.

ARES Vietnam experts clearly explained the structure and fundamental principles of ISO 9001 and ISO 22000

TRAINING VALUE AND IMPACT

The training delivered tangible value to The Cup Cafe, particularly during system implementation and daily operations:

• It established a unified management approach, improved cross-departmental coordination, and reduced service-related errors.
• It strengthened quality control and food safety assurance, allowing the company to proactively manage risks across its operations.
• It fostered a culture of continual improvement, encouraging employees to identify issues and propose practical solutions.

ARES Vietnam experts clearly explained the structure and fundamental principles of ISO 9001 and ISO 22000

Overall, the program marked a strategic milestone for The Cup Cafe. It reflects the company’s strong commitment to upgrading its operational standards, enhancing service quality, and building long-term customer trust.

ARES Vietnam believes that, with a solid foundation in ISO 9001 and ISO 22000 awareness, The Cup Cafe will continue to grow sustainably. Furthermore, it is well-positioned to develop into an internationally aligned coffee chain and to promote the image of Vietnamese coffee in the regional market.

ARES Vietnam experts and the The Cup Cafe team took a commemorative photo after the training session, capturing a moment of collaboration and a strong spirit of active learning

The Cup Cafe staff groups engaged in discussions and analyzed the scenarios presented by the experts, enhancing practical understanding and critical thinking